For this project, I was tasked with creating a brand identity for Adrenaline, a Sheffield-based DJ, focusing on simplicity, clean aesthetics, and capturing the energy and excitement that comes with live events.

The design needed to represent the adrenaline rush people experience when they’re immersed in music and the vibrant atmosphere of a DJ performance.

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The logo was created with the heartbeat motif in mind, symbolizing the intense, pulsating energy of a live event.

I designed the logo so that a heartbeat line slices through the word "Adrenaline," visually representing the rush of energy and the excitement felt on the dance floor. The clean, minimalist design speaks to the DJ’s style—modern, energetic, and bold.

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Along with the logo, I created merchandise designs that extended the visual identity to T-shirts, hats, and posters. The goal was to create bold, recognizable designs that resonated with Adrenaline's audience, while maintaining a contemporary and clean aesthetic. The merchandise reflects the high-energy vibe of his performances, making it not only a brand identity but also a way for fans to connect with the music and event culture.

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